About Bite Back
Bite Back is a youth-led movement protecting children’s health by changing the way unhealthy food is made, marketed, and sold. Every day, it exposes the tactics of junk food giants that flood the world with unhealthy food, put young lives at risk, and avoid accountability.
High streets, supermarkets, and schools currently offer too few healthy, affordable, and appealing options for young people. As a result, the future health of 1 in 3 children in the UK is at risk from food-related ill health.
The good news is that it does not need to be this way – and change is already happening. Bite Back calls out manipulation and bites back. Its Youth Board of more than 70 young campaigners, aged 14 to 17, alongside thousands of pupils in its Schools programme, use their lived experience of a broken food system to speak truth to power – from local schools to Parliament.
What we deliver
Bite Back in Schools is a fully funded programme for primary and secondary schools across England, empowering pupils in Years 3–10 to explore the injustices within our food system. Through engaging sessions, students gather evidence from their school and community and take meaningful social action to improve access to affordable, nutritious food.
The programme includes assemblies, in-school sessions, a School Food Champions club, and a final celebration event. In primary schools, all activities are adapted to be age-appropriate, interactive, and engaging.
Bite Back focuses specifically on driving food system change, while other programmes within the School Food Project coalition complement this by focusing on food education, cooking skills, and chef-led activities. Together, we create a joined-up, whole-school approach that supports both learning and lasting improvements to school food.
